iC Cider
We connected the launch of Laško’s new cider with the comprehensive redesign of the brand, which included every step in the strategic construction of the identity. We gave the story of the apple cider the name iC Cider, and built its illustrative content based on stars as a symbol of enjoyment.
We created a unique identity basis for all of the subsequent branding steps for an anonymous product, which included designing the logo, packaging, print advertisements and television ads, and carrying out all of the sales support activities.
We also designed the iC Cider bottle at our studio.
iC Cider therefore became an example of good practice in brand development, which includes the combination of graphic and industrial design and marketing activities in close collaboration with the client.
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The project was reviewed on Lovely Package:
Client
LAŠKO Brewery
Co-author
Boris Balant, Andreja Jež
Photography