ODA
Spring Water
In addition to the visual identity, we also designed a new, more environmentally-friendly plastic bottle. Owing to its well-thought-out construction it is twenty-five percent lighter than its predecessors, therefore requiring less energy and raw materials during manufacturing and transport.
When doing the research for the redesign of the Oda brand we discovered several elements which we included in the new design. We placed a tree on the label, since it is sourced in a forest, and included the name of the Lurd Spring from which it is taken.
The Oda plastic bottle, designed at our studio, received a Slovenian Oskar for packaging in 2014.
We are the first in Slovenia to have printed the name of the product in Braille on a plastic bottle.
The bottle uses 25% less plastic than previous one.
We also designed the “Save the Slovenian Lynx” campaign in cooperation with the Dinaricum Society, which is working to preserve the lynx in Slovenia.
Client
LAŠKO Brewery
Photography