LAŠKO BREWERY
Zlatorog (Goldhorn) is the Laško Brewery’s core product, its most recognisable and top-selling beer. Therefore we put a great deal of effort into its redesign.
We viewed it as an entire new line of Laško beers, while at the same time referring to its heritage from its past visual identities.
We created a unique identity basis for all of the subsequent branding steps for an anonymous product, which included designing the logo, packaging, print advertisements and television ads, and carrying out all of the sales support activities.
We also designed the iC Cider bottle at our studio.
iC Cider therefore became an example of good practice in brand development, which includes the combination of graphic and industrial design and marketing activities in close collaboration with the client.
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The project was reviewed on Lovely Package:
Client
LAŠKO Brewery
Design
Boris Balant, Andreja Jež
Photography